Active Business Core vs. the alternatives.
Honest side-by-sides. What they're good at, where we're different, and when each one is the right call. We don't trash competitors - we tell you when they're a better fit than we are.
DIY site builders
You build the site yourself. We do it for you.
Wix
Popular DIY site builder. Drag-and-drop, app marketplace, decent templates. Best if you want to build it yourself and have time to learn it.
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Squarespace
Design-first DIY builder. Strong templates, good for portfolios and personal brands. Costs more than Wix; less flexible.
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Carrd
Single-page builder. Cheap, fast, minimal. Great for a link-in-bio or a landing page. Not a full website.
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Creator & seller platforms
Built for selling - courses, digital products, or merchandise.
Stan Store
Creator checkout tool. Built for influencers selling digital products, coaching, or merch. Strong on payment, weak on content.
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Kajabi
All-in-one course + creator platform. Email, courses, pipelines, memberships. Powerful but expensive and a learning curve.
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Teachable
Course platform. Easier than Kajabi, weaker on email and community. The right call if courses are 90% of your revenue.
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Hosting & e-commerce
Where your site or store actually lives.
GoDaddy
Budget host + DIY builder. Cheap domains and hosting. The site builder is fine. Support is upsell-heavy.
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Shopify
E-commerce platform. We genuinely respect it - we link out to Shopify for stores. Use both: Shopify for commerce, us for the brand site around it.
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Lead-gen & directory platforms
For local service and trades: pay-per-lead marketplaces and review sites.
Thumbtack
Paid lead-gen for local service. Pay per lead. Leads go to many pros; you compete on price and response time.
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Angi
Paid lead-gen for home services. Subscription plus per-lead fees. Strong on plumbing, HVAC, electrical.
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HomeAdvisor
Paid lead-gen for trades. Now part of Angi. Mixed reviews from pros on lead quality.
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Yelp
Reviews / directory platform. You can't buy your way to the top, but you can pay for ads. We help you show up well in it.
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AI visibility tooling
Newer category: tools that aim to make you visible in ChatGPT, Perplexity, and Google AI Overviews.
Two ways to start.
A free written audit, or a 15-minute Cal.com call. No pitch either way.