Starter Kit - $697, one-time
A custom website, the source files handed over, and you host it wherever you want. Built once. Owned forever. No subscription, no retainer - just the project, the code, and a walkthrough.
What you get
Everything you need to take a website live on your own domain, on your own hosting, with the source files in your hands.
- Custom website, designed for your business. Industry-specific template, customized to your brand, your service area, your offer. Mobile-first, fast, accessible.
- Source files handed over. HTML, CSS, images, copy. Everything we built, in a zip, in your hands. You can host it on Netlify, Vercel, Cloudflare Pages, your own VPS, or a USB stick in a drawer.
- Written walkthrough. A doc that shows you how to deploy the site, how to edit copy, how to swap images, and how to add a new page. Written for non-developers.
- One round of revisions. After the build, you get one round of revisions included. Add copy, swap photos, change the order of sections - whatever's still rough after the first build.
- Optional: hosting and ongoing changes. If you want us to host it for $60/year (Foundation plan), or want ongoing changes (Web Presence subscription), we can do either. But the Starter Kit doesn't include either by default - you own everything.
Who this is for
Starter Kit is the right answer for solopreneurs who want to own the build themselves - and skip the monthly subscription.
Starter Kit is right for you if...
- ✓ You're comfortable (or willing to learn) deploying a static site somewhere.
- ✓ You want to own every file and not depend on a monthly retainer to keep your site alive.
- ✓ You have a developer friend, a nephew who codes, or you're willing to read the walkthrough.
- ✓ You want a one-time expense, not a subscription line on your books.
- ✓ Your site doesn't need constant change requests - it's set-and-iterate.
Take Web Presence instead if...
- ✗ You don't want to think about hosting, SSL, or deployments ever again.
- ✗ You'll request changes often (new copy, new photos, new service lines) and want someone else to ship them.
- ✗ You want your Google Business Profile, local SEO, and AI Visibility layer managed alongside the site.
- ✗ You want the Site Parking benefit - if you cancel, your site stays up on a holding page.
- ✗ You don't have anyone in your life who can help when the DNS breaks.
Frequently asked questions
Do you host the site?
Not by default. The Starter Kit hands you the source files and a walkthrough so you can host on Netlify / Vercel / Cloudflare Pages (free tiers work) or your own hosting. If you want us to host it, add the Foundation plan ($60/year).
What if I want changes after handoff?
You have the source files - you can edit them yourself, hire a local developer, or upgrade to Web Presence ($199/mo) for unlimited changes via our change queue.
What about the domain and SSL?
Domain and SSL are on you (most static hosts issue SSL free). If you want us to handle it, Foundation covers it ($60/year, includes .com + SSL).
Do I own everything?
Yes. Source files, copy, images, code. Hand it to anyone; deploy it anywhere; reskin it however you like.
How long does the build take?
Typically 10-21 days from intake to delivery, depending on how much content / photography we need from you.
What if I'm not technical at all?
Be honest with yourself. If DNS and FTP and "deploy a static site" all sound like gibberish, Web Presence ($199/mo) is the better answer - we handle everything and you only ever log in to your change queue.
Own the build. Skip the subscription.
$697 flat. Source files in your hands. Host anywhere.