Same family of web-presence work. New surface.
When a prospect asks ChatGPT or Perplexity about your trade, the answer should name you. The work that gets you there is the same web-presence work that has always worked - applied to a new surface. We do that work. We don't promise the citation.
What is AI visibility?
AI visibility is whether your business gets named when a prospect asks a large language model about your trade. Not whether you rank #1 in Google - whether ChatGPT, Perplexity, Gemini, or Google AI Overviews actually say your name when someone asks "who should I hire for X near me?" or "what's the best Y in Z city?"
It's a different surface than search-engine ranking. The signals that move it overlap heavily with the signals that have always moved local search: a real website with structured data, a clean Google Business Profile, a consistent NAP across authoritative directories, third-party mentions, and citation-worthy content on your own domain.
It also picks up new signals that didn't exist five years ago: how your business is described in Wikipedia / Wikidata, what review platforms say about you, whether your brand is mentioned in the training data the model is using, and whether the structured data on your site is parseable by an LLM crawler.
What we do about it
The same family of work that has always worked. Applied to the AI surface.
- Clean, structured, parseable website. Schema.org markup on every page. Semantic HTML. A sitemap and llms.txt that LLM crawlers can actually use. No JS-only walls blocking the content.
- Authoritative directory presence. BBB, Yelp, Apple Maps, the niche directories your competitors don't know about, and consistent NAP across all of them.
- Citation-worthy content. Real answers to the questions your prospects ask AI. Written on your domain, attributed to you, structured so an LLM can cite it as a source.
- Google Business Profile in shape. Categories, services, attributes, Q&A, posts - the same work that wins the local 3-pack is the work that wins the AI citation.
- Wikipedia / Wikidata eligibility check. If your business qualifies for a Wikipedia mention or a Wikidata entry, we help you draft the neutral, citation-supported text. If you don't qualify, we don't fake it.
- Quarterly visibility reports. We run the same prompts prospects run, in ChatGPT / Perplexity / Gemini / Google AI Overviews, and tell you what the models are actually saying about your business.
What we don't promise
Honest section. Read it before you sign up.
- We don't promise ChatGPT will cite you. No one can. The model vendors don't expose a citation API. Any vendor who promises this is selling you a story.
- We don't promise rankings, traffic, leads, or revenue. We do the work; we tell you what we did; the outcomes are determined by Google, OpenAI, Anthropic, and the prospect.
- We don't promise results in a timeframe. Some changes move the needle in weeks; some take months; some never move it because the model vendors change their retrieval and ranking logic again.
- We don't fabricate case studies or testimonials. The audit is the trust-builder. The work stands on its own.
- We don't promise to game the model. Anything that looks like prompt-injection or fake-authority tricks gets you delisted faster than it gets you cited. We don't do it.
Comparison context
There are other vendors in this space. Here's how we think about the comparison - so you can decide what's right for you.
Yext / BrightLocal
Directory listing management at scale. Good at the "list your business on 50 directories" job. We don't run a 50-directory network; we run a curated 2-4-per-month list tailored to your industry. If you want bulk coverage and don't mind the monthly drip, Yext works. If you want the work done by someone who knows your business, we do.
Goodie AI / Profound / Otterly
AI-visibility monitoring platforms. They tell you what the models are saying about your brand. They don't do the remediation work. Most of our clients run one of these alongside us - we do the work, they watch the dashboards.
SEO agencies
Most SEO agencies still optimize for blue links in Google. Some have added an "AI visibility" package; most of those are SEO work rebranded. We're honest that we do the same family of work that has always worked - we just apply it deliberately to the AI surface.
DIY
You can do the work yourself. The audit tells you what to do; the quick-wins PDF gives you the cheapest 5 actions. If you have the time and willingness, do it yourself. If you don't, hire us or hire someone like us.
Frequently asked questions
Can you guarantee ChatGPT will cite me?
No. No one can. The model vendors don't expose a citation API and they change their retrieval and ranking logic constantly. Any vendor who promises this is selling you a story.
Is this just SEO rebranded?
Largely yes - and we're honest about it. The work that gets you cited by ChatGPT overlaps ~80% with the work that has always won local search. We apply that work deliberately to the AI surface, with the structured data and citation-worthy content that AI-specific.
How long until I see results?
We don't promise a timeframe. Some changes (cleaning up NAP across directories, fixing your website's structured data) can move the needle in weeks. Some changes (Wikipedia eligibility, building up third-party mentions) take months. We tell you which is which in the quarterly report.
Which AI engines matter?
Today, ChatGPT and Perplexity for direct Q&A; Google AI Overviews for commercial-intent search; Gemini for Google-ecosystem users. We optimize for all four. The list will change - we update our quarterly prompts as the landscape shifts.
Do I need Web Presence to get AI Visibility work?
You need the surface (website + GBP + directories). Web Presence ($199/mo) covers all of that. If you already have those in place, talk to us about a custom package.