Kajabi vs Active Business Core
Kajabi is an all-in-one course + creator platform: courses, email, pipelines, memberships, communities. Powerful but expensive. Active Business Core is a managed web presence - simpler, cheaper, and operated for you.
What Kajabi is
Kajabi launched in 2010 as a platform for selling knowledge products. Today it's a full "creator business" OS: courses, coaching programs, email marketing, automations, pipelines, webinars, communities, podcasts, payments. Pricing starts around $149/mo and goes up from there.
Kajabi is good at: packaging knowledge products end-to-end. The pipeline builder, the email sequences, the course player, the membership tiers - it's all there, and it all talks to each other. For a serious course creator or coach with a complex offer ladder, Kajabi removes a lot of glue-work.
Kajabi is not good at: discovery. Kajabi is a sales + delivery platform. It does not make you findable in search or AI. The site builder is template-driven; the SEO is okay but not great; the AI visibility surface is unaddressed. Most Kajabi users already have an audience when they sign up.
How we're different
- We focus on discovery. Web Presence is built around making you findable - in Google, in ChatGPT, in Perplexity, in Google Maps. Kajabi focuses on delivery once the buyer is found.
- One operator runs it. You submit changes, we ship them. Kajabi's UI is powerful but the learning curve is real.
- Industry-specific templates, customized per client. Your trade, your business, your site. Kajabi templates are for course creators.
- GBP + local SEO + directories. If you're a service-based coach with a local practice, we claim your GBP and set up the directories. Kajabi doesn't do that.
When Kajabi is right for you
- Courses, coaching programs, and memberships are 90% of your revenue.
- You have an offer ladder (free -> low-ticket -> high-ticket -> VIP) and need pipelines + email to run it.
- You have time to learn the platform or a team to run it.
- You already have an audience and don't need help being found.
When we're right for you
- You need to be discovered - by search, by AI, by buyers who don't know you.
- You're a service-based coach or consultant whose primary deliverable is 1:1 work, not courses.
- You want one operator to run your web presence end-to-end.
Frequently asked questions
Is Kajabi more expensive than Active Business Core?
Yes. Kajabi starts at ~$149/mo and climbs from there. We're $199/mo Web Presence with no upsells for features.
Can I use Kajabi for the course and you for the brand site?
Yes. Many coaches do exactly this. We build the brand site, GBP, and AI visibility; Kajabi hosts the course and runs the email.
Do you replace Kajabi?
No. We don't host courses or run email marketing. Different jobs. We make you findable; Kajabi delivers the product.
Does Kajabi do AI visibility?
Not really. Kajabi templates are for course conversion, not for being cited by ChatGPT or Perplexity.
What if I'm a course creator without an audience?
Then Kajabi alone won't help. You need a discovery layer first - that's us. Build the audience, then layer Kajabi on for delivery.
Make yourself findable. Then deliver.
Web Presence is $199/mo. Use Kajabi for delivery; use us to make sure buyers find you in the first place.