Your storefront is on Etsy. Your brand should be on you.
Your web presence. Owned. Optimized. Always working.
What we hear from solopreneurs like you
You make the thing. People buy the thing on Etsy or Shopify. But when a press contact, a wholesale buyer, or a podcast host Googles your brand, what shows up is your Etsy shop URL, a 2022 Reddit thread, and your Instagram. You don't have a brand site. You don't have an about page. You don't have a press kit. You're paying Etsy fees on every sale instead of owning your customer.
This is for you if
- You sell on Shopify, Etsy, Faire, Amazon Handmade, WooCommerce, or your own site.
- Revenue $30K-$500K. Often 1-2 person operation.
- You have a brand (even if you don't call it that). It deserves a real home.
- You've tried writing an About page. It didn't happen.
- Instagram / TikTok is your primary surface. You're aware of the platform risk.
What we do
A brand site that tells your story
One page to send press, podcast hosts, wholesale buyers, and journalists to. We write the story. You approve. We ship.
Own your customer (off Etsy / Shopify, eventually)
Start with a brand site. Migrate your email list over time. We've done this migration for makers. They didn't lose a single subscriber.
Be the brand AI recommends
Same family of work - site, directories, GBP, reviews - applied to the new AI-search surface. When a buyer asks ChatGPT for "best [category] brands," we do the work that gets you into the answer.
What you can expect
- ✓ 30-day money-back guarantee.
- ✓ We never trash Etsy / Shopify / Faire. They're your platform; we work alongside.
- ✓ Async-only. No calls.
- ✓ We write copy that sounds like you, not like a copywriter.
- ✓ Honest about scope - we don't promise press coverage, sales, or revenue.
Examples for this segment
Ready when you are
Most solopreneurs in your situation start with Web Presence ($199/mo).
Frequently asked questions
Do you build a Shopify / Etsy / WooCommerce store?
No. We build the brand site that lives ALONGSIDE your store. Your store stays on Shopify / Etsy. Your brand site lives at your own domain.
Can you help me migrate off Etsy / Shopify?
Yes, as a project (Starter Kit, $697 one-time). It's not part of the monthly plan. We've done this migration for makers; no subscriber lost.
What does the brand site include?
Your own domain, an about page, a story page, a press kit, a contact page, product galleries linking back to your Etsy / Shopify, hosting, SSL, and the AI-visibility layer.
I have a Squarespace from 2022. Can you take it over?
Maybe. The audit tells us whether your existing Squarespace can be re-skinned or whether starting fresh in our system is faster.
Do you write product descriptions?
We write the brand-level copy (about, story, press). We don't write per-product copy. That's a different service (we can refer you).
What if I'm just starting?
Take the free audit. It tells you what to build first. Most new makers skip the brand site; we usually recommend starting with one.
Can you help with press outreach?
We build the press kit page. We don't pitch press. Press outreach is a different service.
How do I get my products into AI search?
Same work that gets you into Google - site, directories, GBP (if you have a physical location), reviews - applied to the AI-search surface. We do the work; we don't promise outcomes.